Marketing Services

Crédit : 2 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 18 h

Compétences à acquérir

The objectives are to provide in-depth understanding of the difference between marketing services versus products.

Description du contenu de l'enseignement

The course focuses on the challenges of marketing and managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content.

Mode de contrôle des connaissances

  • Group work Case study : 50 %
  • Final Individual Assignment : 50 %
  • Additional homework if applicable

Bibliographie, lectures recommandées

Services Marketing: Global Edition, 7/E, Christopher H Lovelock, Jochen Wirtz, PEARSON.

Enseignant responsable

SYLVIE ROLLAND



Année universitaire 2016 - 2017 - Fiche modifiée le : 07-07-2017 (15H20) - Sous réserve de modification.