Strategy, Innovation and Society

Crédit : 4 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 30 h

Description du contenu de l'enseignement

The module builds on prerequisites in strategy and marketing and focuses on the dynamics of value creation, to understand further how organizations develop distinctive resources and competences and build and sustain competitive advantage.
The design of innovative value propositions and architectures involves capabilities and market dynamics, which are particularly impacted by the evolution of technologies and society.
The module is organized around 4 key themes (Strategy as value creation, competition and cooperation dynamics, innovation dynamics, societal dynamics) and the elaboration of an innovative strategic project.

Mode de contrôle des connaissances

  • Press review (Group work) : 15%
  • Strategic project (Group work) : 35%
  • Final exam (Individual) : 50%

Bibliographie, lectures recommandées

  • Johnson, Whittington & Scholes (2014), Exploring Strategy, Pearson, 10th edition.
  • Osterwalder A. & Pigneur Y. (2010), Business Model Generation, John Wiley & Sons.
  • Sørensen (2012), Business Development. A market-oriented perspective, Wiley.

Enseignant responsable

ANTOINE BLANC



Année universitaire 2016 - 2017 - Fiche modifiée le : 07-07-2017 (15H20) - Sous réserve de modification.