Modèles Marketing 2

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 21 h

Description du contenu de l'enseignement

The course is about analyzing longitudinal data. Upon completion of this course, the student should be able to:
  • Understand the need for correlated data analyses for longitudinal and hierarchical data and why simplified analyses are inappropriate.
  • Understand, specify and apply longitudinal models as a means of addressing scientific and marketing issues.
  • Fit these models using the Latent Gold LG-Syntax program
  • Present the results from a longitudinal data analysis

The course is mainly about the analysis of dynamic behaviors. It covers the following techniques :
  • Introduction to Mixed-effects Models
  • Dynamic Factor Analysis (Exploratory and confirmatory)
  • (Mixture) Growth Models, continuous and discrete responses
  • Dynamic segmentation models
  • Hidden Markov Models (Discrete and continuous)

Mode de contrôle des connaissances

There will be a final project towards the end of the semester (No final exam). Project details will be handed out at the beginning of the course.

Pré-requis obligatoires

Modèles Marketing 1.

Enseignant responsable

PAUL VALENTIN NGOBO



Année universitaire 2017 - 2018 - Fiche modifiée le : 07-07-2017 (15H20) - Sous réserve de modification.