Pricing

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 21 h

Description du contenu de l'enseignement

Learning goals are : acquiring a strategic framework for pricing decisions understanding main issues in pricing knowing objectives, interest and limitations of market research pricing tool.
The course is designed to provide students with an integrative framework for making pricing decisions.
The purpose of the course are to help students learn to synthesize economic, marketing principles with accounting information elaborate pricing alternatives within market, legal and corporate constraints.

Mode de contrôle des connaissances

Case study (Group of 4, powerpoint presentation).

Bibliographie, lectures recommandées

  • Nagle T., Hogan J., Zale J. (2010), The strategy and tactics of pricing (5th ed.), Prentice hall marketing series.
  • Phillips R. (2005), Pricing and Revenue Optimization, Stanford University Press.
  • Monroe K. (2003), Pricing : Making profitable decisions, 3rd Ed., McGraw Hill.
  • Rafi M. (2005 ), The art of pricing, (how to find the hidden profits to grow your business), Crown Business.
  • Simon H., Bilstein F. and Luby F. (2006 ), Manage for profit not for market share (a guide to greater profits in highly contested markets), Harvard Business School Press.
  • Simon H., Jacquet F. and Brault F. (2000), La stratégie prix, Dunod, Paris.
  • Desmet P. et Zollinger M. (1997), Le prix : de l’analyse conceptuelle aux méthodes de fixation, Economica, Paris.

Enseignant responsable

KAI BANDILLA

Enseignant responsable

PIERRE DESMET



Année universitaire 2016 - 2017 - Fiche modifiée le : 07-07-2017 (15H20) - Sous réserve de modification.