Management international

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 21 h

Description du contenu de l'enseignement

Planning course :
  • New business models require more interface with customers as well as creative pricing strategies
  • Disruptive innovation and low cost disruption are the rules in a deeply globalize business world
  • Students will learn how to practice it, how to face it, etc.
  • Looking for new markets and thinking about different distribution channels is essential for growth
  • Promoting permanent changes and experiments are keys actions for a permanent re-invention
  • The GAFA management mode coming from the Silicon valley shows how flat and agile organisations perfom better than traditional pyramids
  • Students will learn about “differentiation techniques. They will be invited to participate during the course to disruptive innovation examples

Mode de contrôle des connaissances

  • Etude de cas
  • contrôle continu

Enseignant responsable

ERIC COURTIN



Année universitaire 2016 - 2017 - Fiche modifiée le : 13-02-2017 (15H32) - Sous réserve de modification.