IS and E-Commerce

Crédit : 5 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 33 h

Upon completion of this course, the student will be able to :
  • Understand the fundamental notions regarding the management of Information systems
  • Decrypt and analyze e-commerce strategy for any given company
  • Formulate recommendations for new strategies
  • Advice for efficient digital strategies

Planning course :
  • Understand:
- ERP Systems
- Business Intelligence, Business Analytics & Big Data
- IT Governance
- Variety of e-commerce systems
- Technical and security foundations of e-commerce systems
 
  • Analyze and decrypt various e-commerce and e-business business models
 
  • Strategizing in the digital environment
- Key digital process
- Key success factors

Enseignant responsable
P. Spagnoletti

  • Final quiz - 30 minutes online quiz available during three days period on Mycourse : 50%
  • Digital strategy - 15 slides document : 50%

Introduction to Business Information Systems, Corporate strategy.

Recommended French version books :
  • Isaac H., Volle P., (2014), "E-commerce. De la stratégie à la mise en oeuvre", Pearson Education, 532 p.
  • D. Chaffey, F. Ellis- Chadwick, Isaac H., Volle P, M. Mercanti-Guerin, (2014), « Marketing digital », 5e éd., 2014, 632 p., Pearson Education France, Paris.
  • Laudon K.C., Laudon J.P., Fimbel E., Costa S., Canevet-Lehoux S., (2013), « Management des systèmes d'information », 696 p., Pearson France.
  Recommended English version books :
  • Dave Chaffey, (2014), “Digital Business and E-Commerce Management”, 720 p., Pearson.
  • Laudon, K.C., LAUDON, J.P., (2013), « Management Information Systems: Managing The Digital Firm », Global edition, Kenneth Prentice Hall, 648 pages.



Année universitaire 2018 - 2019 - Fiche modifiée le : 18-05-2018 (17H29) - Sous réserve de modification.