Marketing des services

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 18 h

- The course focuses on the challenges of marketing and managing services and delivering quality service to customers.
- The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content.

- Understanding Service Products, Consumers, and Markets
- Applying the 7ps of Marketing to Services
- Managing the Customer Interface
- Managing the Customer Interface
- Implementing profitable Service Strategies

- The objectives are to provide in-depth understanding of the difference between marketing services versus products.

Enseignant responsable

SYLVIE ROLLAND



Année universitaire 2019 - 2020 - Fiche modifiée le : 04-06-2019 (11H44) - Sous réserve de modification.