Marketing des services

Crédit : 3 ECTS
Langue du cours : anglais

Volume horaire

  • CM : 18 h

Compétences à acquérir

The course focuses on the challenges of marketing and managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service and services are at the heart of the course content.

Description du contenu de l'enseignement

Understanding Service Products, Consumers, and Markets
Applying the 7ps of Marketing to Services
Managing the Customer Interface
Managing the Customer Interface
Implementing profitable Service Strategies

The objectives are to provide in-depth understanding of the difference between marketing services versus products.

Enseignant responsable

SYLVIE ROLLAND



Année universitaire 2019 - 2020 - Fiche modifiée le : 07-03-2019 (15H22) - Sous réserve de modification.