Marques et directeur artistique

Crédit : 6 ECTS

Compétences à acquérir

Brand building / Communication strategy / Production& talents management /Creation & artistic direction management

Description du contenu de l'enseignement

Brand building: origins and working models of brands / 360 Communication: from concept creation to content production and diffusion / Digital: from omnichannel to “no channel” / Artistic Direction: integrating and managing creation to drive value
Learn and master main brand building frameworks, definitions and tools / Understand the stakes of holistic communication and advertising message coherence / Oversee the various steps of communication campaign conception and production, including talents and rights management / Understand the impact and complementarity of digital channels towards communication and distribution / Define the role of Artistic Direction and identify the different working models of in/house creation



Année universitaire 2019 - 2020 - Fiche modifiée le : 21-12-2018 (08H58) - Sous réserve de modification.