Gestion de collection

Crédit : 3 ECTS

Compétences à acquérir

Designing a collection according to the segmentation of the brand

Description du contenu de l'enseignement

product and collection Management / watch making industry / jewelry industry
to give students the strategic keys and culture of the W&J market
/ to give them the opportunity to apply this knowledge on real operational situations (case studies on a W&J Brands : strategic marketing analysis and new launching proposal.

Année universitaire 2019 - 2020 - Fiche modifiée le : 21-12-2018 (08H58) - Sous réserve de modification.