Gestion de collection

Crédit : 3 ECTS

Volume horaire

  • CM : 18 h

Designing a collection according to the segmentation of the brand

product and collection Management / watch making industry / jewelry industry
to give students the strategic keys and culture of the W&J market
/ to give them the opportunity to apply this knowledge on real operational situations (case studies on a W&J Brands : strategic marketing analysis and new launching proposal.

Enseignant responsable

MURIEL WORMSER



Année universitaire 2019 - 2020 - Fiche modifiée le : 04-06-2019 (11H44) - Sous réserve de modification.