Social media Intelligence

Crédit : 3 ECTS

Understanding of the different techniques to crawl and structure user generated content (UGC) on the web:

- Technical capability using different listening tools/platforms
- Ability to turn data into insights / Tell a story
- Analytics applied to digital data

LISTENING TO THE WEB : Context and Stakes

- SOCIAL MEDIA INTELLIGENCE : What for ? Cases and needs within companies
- LISTENING PLATFORM : What tools ( use case )
- EXPLORING via Social Listening ( Trends / Weak signals …)
- MINING via Social Listening ( Drawing insights from the online conversations )

UNDERSTANDING & MONITORING via Social Listening (Shaping KPI’s and analytics)



Année universitaire 2019 - 2020 - Fiche modifiée le : 04-06-2019 (11H44) - Sous réserve de modification.