Crédit : 3 ECTS

Compétences à acquérir

Etre capable de mener une réflexion stratégique et technique autour du pricing

Description du contenu de l'enseignement

Cost pricing, beak even point, price elasticity, bundling, conjoint analysis
The course is designed to provide students with an integrative framework for making pricing decisions. The purpose of the course are to help students learn to synthesize economic, marketing principles with accounting information elaborate pricing alternatives within market, legal and corporate constraints. Learning goals are : acquiring a strategic framework for pricing decisions, understanding main issues in pricing knowing objectives, interest and limitations of market research pricing tools

Année universitaire 2019 - 2020 - Fiche modifiée le : 21-12-2018 (08H58) - Sous réserve de modification.